First of all i want to say how much i was impressed by this short film and the quality of the shooting via the Nokia phone. The film was very interesting and at first you forget about the phone but once it finished you just say wow. This is an effective way on advertising a phones video feature allowing potential buyers to see how the product can be used. As for the viral marketing it creates a general buzz about the phones capabilities is guaranteed to bring in more customers.
This method of marketing is very effective less expensive and it likely to generate a buzz that will have valuable life-cycle. Also with it being on them web via YouTube it is more likely to bee seen because of the vast amount of users that uses YouTube and also the video will also be shared amongst people through social networking sites. As a new media it self it shows how far technology has come along and the fact it doesn't cost a great amount to create something such as short film.
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